Hi, I'm Sam. I design complex products that feel simple.
Senior Product Designer with 10+ years of experience at Meta, Disney ABC, and Sony Pictures. Obsessed with quality, clarity, and elegant solutions.
Scaling Facebook's design system
Building a design system that elevated craft, accessibility and consistency across a product used by over 3 billion people.
AI-powered internal tools
From documentation hubs to AI agents, tools that changed how designers and engineers build together at scale.
Scheduling portal built for broadcast
A systematic UX overhaul of the internal scheduling portal at the heart of ABC's national broadcast operations.
A digital library for a global studio
Runner replaced a fragmented asset management system with a centralized, secure platform for trailers, posters, and marketing material used worldwide.
Designing for the inventory ecosystem
Inventory software redesigned from the warehouse floor to the manager's desk, with a design system built to scale across web and mobile.
Modernizing a nationwide fleet workforce
Replacing legacy dispatching software with an intuitive system that scaled across the country.
